Wednesday, September 13, 2006
India in the western veil
These days ,Indian companies make it a point that they have pics of non-Indians in their advertisements,billboards, posters etc.. One can only speculate their intentions behind this non sense. They may be doin this to attract people, thinking that Indians have always been attracted to fair skin or to foreigners (coz some of them are Africans or American blacks as well), so this will make their ads eye catching. But they often say that that they want to show off some kinda diversity in their employees and clients, that they are serving people from all over the globe , that a substantial percentage of people working in their company are non-Indians. But those guys forget that majority of them are Indians. The Times of India and the Economic Times always ensure that their articles somehow contain a pic of non Indian thing even if that thing has got almost zero relevance to that article. I am not chauvinism or xenophobic, but I am Indian. Globlalisation is indeed the order of the day , but forceful globalisation and blind aping and appeasement is not.
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